More than 150 companies were manufacturing various tractor makes and models in the 1910s, and to this day, there are countless tractor models and landscaping companies to choose from. During the off-season, it can be difficult to maintain sales, but with some smart and savvy tips, you can get through the winter months without seeing a decline in profits. Here are just a few tips to keep in mind to help your business continue to sell landscaping contracts and services throughout the off-season.
Offer discounts for signing a contract early.
There’s no denying that homeowners, as well as business owners, will pay for some form of landscaping services. In fact, the average American spends, on average, four hours per week taking care of their lawn. That adds up to an average of 208 hours per year, or over eight days. Many homeowners also like to make their plans early, and offering some sort of early bird discount for services to be rendered later in the spring and summer puts both their mind and their wallet at ease. Just make sure to keep track of workers’ schedules diligently and don’t overbook yourself.
Invest in new top-of-the-line equipment and tractor packages.
Investing in new tractor packages works to boost sales because it helps customers understand the level of pride that your employees take in their work. Buying tractor packages often takes a lot of research, so give yourself the time needed to select tractors that are easy to use and maintain at a reasonable price point.
Update the company website and social media pages to reflect off-season promotions.
Finally, don’t underestimate the impact that social media can have on your business’s sales and overall success. If you decide to hold any off-season promotions, advertise them loud and clear on your website and all of the company’s social media pages. You may be surprised at how much this tactic pays off — most people check at least one form of social media every day.
In 1916, about 20,000 tractors were sold in the United States. By 1935 that number had jumped to more than 1 million. When carried out properly, these tips can help any landscaping company get through the off-season. For more information about tractor package deals, contact Big Tex Tractor.